These days, people live digitally. Searches for health and medical issues continue to rise and healthcare professionals look for online information too.
You’ll only have to gain if the people you’re trying to reach can find you and your content. This is why search engine optimisation (SEO) is so important.
The internet is a crowded place: you must tick all the SEO boxes to be found and provide useful, relevant content to stand out.
There’s no use in wasting resources creating the best possible content if people can’t find it, and no use in making your content accessible if people don’t love it.
This is where I come in.