Services – Medical Copywriting and SEO
Medical Communications is becoming digital
Technology changed the way people look for information. We are now more inclined to look for something online first, and only then talk to another human being.
“Digital is a way of life. People live digitally. It’s an entirely new behaviour, a way in which people find, watch, and even produce the content we now call advertising. (…) Digital is a different way of connecting with users and of creating and distributing ideas and content across an ever-changing media landscape.”
Because of this new digital way of life, it’s important to make sure your online content is easily found and understood by search engines, with Search Engine Optimisation (SEO).
Besides being found by the people that are looking for the type of information you provide, you also have to make sure that the content on your website is relevant and valuable for them.
I guess that could be called Human Optimisation, but for some reason the acronym HO doesn’t sound very well. Joking aside, the craft of optimising texts for human engagement precedes the internet: it’s called copywriting.
What can copywriting and SEO do for biopharma and health companies?
Are you looking for a way to reach patients, caregivers, and healthcare professionals?
Do you want to stand out in search results?
Is it important to you that people read, engage, and act upon your content?
Be found on search engines and give people content they’ll love to read using SEO and copywriting techniques
Today’s marketing is about creating an ecosystem of awareness, effective communication, and collaboration. Show people you care about them, and they’ll care about you.
Pharmaceuticals, Biotechnology, and Medical Devices companies are discovering that having a digital presence engages their audiences, promotes better health, and boosts their results.
Independently of their size, biopharma companies benefit from having their audience at the centre of their communications.
Whether is by creating a website with clear navigation and useful content for the intended user, an app that empowers patients to take control of their disease management, or a newsletter that provides relevant information to healthcare professionals, there is a way for biopharma to thrive in the digital space.
Want to improve your digital presence? I can help.
Stand out from the crowd and engage your audience with SEO-optimised blog posts, website copy, or other digital content.
Want to discuss your specific needs?